El Classiko

Football culture in Bangladesh runs largely on imported and locally made replica kits, sold out of small shops and Facebook pages rather than anything close to a proper storefront. El Classiko wanted to be the exception — a real e-commerce shop built around club and national-team jerseys specifically, not a general sportswear store that happens to carry a few kits in a corner of the catalog.

The brief stayed narrow on purpose: the clubs and national teams with a real following here, seasonal drops timed to tournaments, and a catalog structured the way a supporter actually shops — by team first, everything else after. Men, women, kids, teams and clubs, sport, collections, brands, and a custom sportswear section round it out, but the team-first structure is the spine the rest hangs off.

The front page opens on the current release rather than a generic hero — national-team World Cup kits from France, Germany, Brazil, Argentina, Portugal, and Japan, priced at a flat 1,200 TK (1,400 TK for the customisable version), with a “what's moving this week” rail and a separate restock section so a returning shopper can see what came back in their size without digging through the whole catalog again. Below that, a club grid — AC Milan, Tottenham, Arsenal, Barcelona, PSG, Manchester City, Liverpool, Juventus, Real Madrid — links straight into each club's jerseys, and a brand grid does the same for Nike, Adidas, and Reebok.

One thing we were careful to get right: every product is labeled either with its real brand — Nike, on the France kit — or as “Independent,” which is how the catalog marks fan-made and locally produced jerseys rather than official licensed stock. That distinction matters in this market, where both kinds of product sell side by side and a shopper genuinely wants to know which one they're buying; burying it under one generic “jersey” listing would have been the easier, worse choice. A “Customisable” tag on select kits covers name-and-number personalization, and an authenticity badge sits next to the usual shipping and returns promises — in a market with a lot of replica stock floating around, “100% authentic” has to point at something specific, not just read as a trust-badge platitude.

Banijjo Bitan Market in New Market, Dhaka — the address in the footer — is a real, well-known wholesale and retail hub for exactly this kind of goods, and the storefront's promise of nationwide delivery across Bangladesh is written for a shopper who's used to buying from a physical stall and is being asked to trust a website instead. Pricing runs entirely in Taka, with no currency switcher or international framing bolted on. This is a shop for one market, built like one — not a template with a Bangladesh flag added to it.

El Classiko is live and taking orders, with a rotating promo bar — nationwide delivery, a first-order discount, “new drop is live” — doing double duty as merchandising and urgency without needing a separate campaign tool. The catalog has stayed deliberately narrow: football first, with room to grow into adjacent sports and a brand-story section for the content a single-niche shop usually doesn't bother building until it's earned the audience for it.